Aloha! I’m Richell Sweet — a digital marketing strategist, mama of four, and the heart behind Kuleana Marketing.

I founded Kuleana Marketing with a deep sense of purpose. In Hawaiian, kuleana means more than just responsibility — it speaks to a personal commitment, a calling to do what's right with integrity, heart, and intention. That’s exactly how I approach marketing and how I live my life.

As someone who juggles motherhood, business ownership, and service to my community, the name Kuleana isn’t just a brand — it’s a reflection of who I am. It’s my reminder that every client I serve, every story I help share, and every goal I help achieve comes with responsibility and care.

At Kuleana Marketing, I specialize in helping local businesses, nonprofits, and passionate entrepreneurs grow authentically — through social media, Google Ads, SEO, and content strategies that work. Whether you’re launching something new or looking to refine your message, my mission is to show up for your vision like it’s my own.

Because when you thrive, the ripple effect touches everything around you — and that’s the power of marketing done with kuleana.